We have increased our daily audience by 8% *, giving us our latest major boost in the competitive Dublin marketplace. The report also shows that we have substantially increased our listenership in key demographics including 25-44s, 15-34s and housekeepers, as well as the number of women listening to the station. Not only have we consolidated our position as by far the fastest growing radio station in the Dublin area, we have continued to increase our appeal to listeners in our core target area.
* JNLR/Ipsos MRBI 2012/1, April 2011 to March 2012 Dublin Daily Reach