Press
Press Releases
3rd May 2012
Radio Nova increases audience by 8%
Radio Nova has increased its daily audience by 8% *, giving the station its latest major boost in the competitive Dublin marketplace. The broadcaster has surged ahead once again in the latest JNLR radio ratings, its sixth consecutive increase since its launch in 2012. The survey covers the last 12 months of broadcasting for the station. The report also shows that Nova has substantially increased its listenership in key demographics including 25-44s, 15-34s and housekeepers, as well as the number of women listening to the station.
“This is a very exciting set of results for us. Not only have we consolidated our position as by far the fastest growing radio station in the Dublin area, we have continued to increase our appeal to listeners in our core target of 25-54, adding thousands of new listeners to our base”, said CEO Kevin Branigan. He further points to major daily gains in 35-44s (+40%), Housekeepers (+18%), 25-44s (+18%) and 15-34s (+8%) as evidence that the station’s steady growth continues unabated.
“Nova offers a unique mix of some of the best guitar songs every made and well-known on-air personalities – and, judging from these latest figures, we are clearly striking a chord with listeners”, said Branigan.
The station is the only Dublin operator licenced to cover Dublin and the commuter belt, including parts of Wicklow, Kildare and Meath.
* JNLR/Ipsos MRBI 2012/1, April 2011 to March 2012 Dublin Daily Reach
More information:
Kevin Branigan
Radio Nova
01 524 1100 / 087 2679 047
Key information
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Radio Nova increases coverage in Dublin commuter belt.
Radio Nova has extended its transmission coverage into Co. Wicklow, as part of a drive to augment its coverage of the Dublin commuter belt. The station is now audible throughout North Wicklow, enabling it to reach 60% of the population of the county. It already transmits into Kildare and Meath as part of its licence.
Station spokesperson, Kevin Branigan, said, “Nova offers advertisers the unique ability to target listeners in Dublin and surrounding counties, something that no other Dublin station is allowed to do. We now reach more than half of the population of Wicklow, in additional to our already-strong audience figures in Dublin, Kildare and Meath, clearly demonstrating that Nova can offer more value-for money for advertisers than Dublin-only services”.
Nova launched in late 2012 and had already captured more than 130,000 * listeners in 16 short months on air.
Further information:
Kevin Branigan
(01) 524 1100 / 087 2679047
* JNLR/Ipsos MRBI – July to December 2011. Dublin commuter belt weekly reach.
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JNLR Update – Septemer 2011
JNLR/ Ipsos MRBI 2011 – 1: April 2011 – September 2011
Summary: A strong book for Radio Nova, particularly on for the last six months. After only 13 months on air Nova is making very strong gains in both Dublin and the Dublin commuter belt areas and our listenership is showing a robust upward trend.
Key highlights:
* Now more than half the weekly listeners of 98FM & Q102 in Dublin after only 13 months on air
* Now 62% the audience of Today FM in Dublin
* Now 79% the audience of 2FM in Dublin
* 1 in 7 people in our target market (25 – 54) now listen to Nova every week in the commuter belt
33% increase in 35 – 44s daily in Dublin
20% increase in 35+ daily in Dublin
30% increase in 45-54s daily in Dublin
14% increase in ABC1s daily in Dublin40% increase in housekeepers with dependents in Dublin
Weekly Reach (Commuter belt): 133,000 11% (up 10%)
20 – 24: 19%
15 – 24: 15%
25 – 34: 13%
15 – 34: 14%
20 – 44: 14%
Housekeepers with dependents: 10%
ABC1s: 12%
Daily reach (Commuter belt): 72,000 (6%) (up 20%)
20 – 24: 9%
25 – 34: 8%
35-44: 7%
45 – 54: 9%
20 – 44: 8%
ABC1s: 7%
Housekeepers with dependents: 5%
Market Share: 7.00am – 7.00pm: 3.3% (Up 10%)
7pm – Midnight: 3.3%
7.00am – Midnight: 3.3%
15 – 34: 5.1%
15 – 24: 5.9%
25 – 34: 4.8%
45 – 54: 4%
25 – 44: 4.1
Our Target Audience: 25 – 54
Weekly reach: 13%
Daily Reach: 8%
Market Share: 4%
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Gender ratio: Male: 84,000 15% weekly reach (63% of audience)
Female : 49,000 8% weekly reach (37% of audience)
Average Quarter Hours: 10,600
Highlights
*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath
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JNLR Update – August 2011
JNLR/ Ipsos MRBI 2011 – 1: April 2010 – June 2011
Weekly Reach: 122,000 10% (Jan – June 2011)
Daily Reach: 59,000 5% (+2000) (Jan – June 2011)
Market Share: 07.00 – 19.00: 3%
19.00 – 24.00: 3.4%
07.00 – 24.00: 3.0%
——————————————————————————————————————————-
Age Breakdowns: 15 – 24: 24,000 (13%)
25+: 98,000 (10%)
25 – 44: 64,000 (12%)
35 – 44: 26,000 (11%)
45 – 54: 22,000 (12%)
55+: 12,000 (4%)
35+: 60,000 (8%)
Social class: ABC1 (+33%): 59,000 (10%)
C2DE: 63,000 (11%)
Housekeepers + dep (+27%): 32,000 (9%)
Gender ratio: Male: 78,000 (64% of audience)
Female : 44,000 (36% of audience)
AQH: Prime Time: 9,800
Total Audience: 7,300
Highlights
- 1 in 10 people in the Dublin Commuter Belt area listen to Radio Nova every week!
- 55% increase in 35 – 44 year olds
- 14% increase in 35+
*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath
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JNLR Summary – Sept to Mar 2011. Dublin & Commuter Belt
Not for publication/for internal usage only
Total Universe – 1.193M
Highlights:
* Increase of 20% in Listened Yesterday
* 2/3 the weekly listeners of Today FM, 2FM and Newstalk 7am to 12 midnight
* We have beaten 2FM and Today FM at night, with more share than either station 7pm to 12 midnight
* More than half the listeners of Q102 in Dublin
Total Weekly Reach: 122,000 (10%)
- 15 – 34: 67,000
- 35+: 55,000
- 25-44: 68,000
- 25+: 98,000
- 45+: 30,000
- Male: 78,000
- Female: 44,000
Daily Reach (Listened Yesterday): 57,000 (5%)
- 15 – 34: 35,000
- 35+: 27,000
- 25-44: 32,000
- 25+: 49,000
- 45+: 16,000
- Male: 39,000
- Female: 18,000
Market Share – 7am to 7pm
- All Adults: 2.7%
- Males: 3.6%
- 15-34: 4.1%
- 35+: 2%
- 25-44: 4.3%
- 45+: 1.5%
- 25+: 2.9%
Market Share: 7am to 7pm
- All Adults: 2.9%
- Male: 3.6%
- Female: 2.3%
- 15-34: 4.6%
- 35+: 2.1%
- 25-44: 3.6%
- 45+: 2.1%
- 25+: 2.9%
Market Share – 7pm to Midnight
- All Adults: 4.1%
- Male: 4.5%
- Female: 3.6%
- 15-34: 2.9%
- 35+: 5.5%
- 25-44: 5.6%
- 45+: 6.2%
- 25+: 5.9%
Market Share – 7am to Midnight
- All Adults: 3.0 %
- Male: 3.7%
- Female: 2.4%
- 15-34: 4.3%
- 35+: 2.3%
- 25-44: 3.8%
- 45+: 2.4%
- 25+: 3.1%
Dublin (minus commuter belt) Weekdays – April 2010 – March 2011
Total Universe – 967,000
Total Weekly Reach: 98,000 (10%)
- 15 – 34: 51,000
- 35+: 47,000
- 20-44: 68,000
- 25-44: 55,000
- 45-54: 12,000
- 55+: 15,000
- Male: 64,000
- Female: 34,000
Daily Reach (Listened Yesterday): 46,000 (5%)
- 15 – 34: 25,000
- 35+: 20,000
- 20-44: 33,000
- 25-44: 26,000
- 45-54: 6,000
- 55+: 7,000
Male: 32,000
Female: 13,000
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Nova Man by David McWilliams
http://www.sbpost.ie/commentandanalysis/tuning-into-swing-voters-53685.html
Radio Nova rocks airwaves as city centre comes to a halt
1st September 2010
13th August 2010
Radio Nova 100 seeks applications for radio presenters and business development executives
4th March 2010
Radio Nova 100 launches management recruitment drive
9th December 2009
Radio Nova 100 signs contract with Rock Solid Communications Ltd to provide Three Rock transmission
22nd September 2009
David Tighe appointed Chief Executive at Radio Nova 100
14th September 2009
8th September 2008
Radio Nova 100 applies for classic rock music licence
23rd May 2008
Nova Press Coverage
Nova Man
http://www.sbpost.ie/commentandanalysis/tuning-into-swing-voters-53685.html
Putting you in the picture
Evening Herald, 6th September 2010
New sound of Nova makes waves all along the Liffey
Irish Independent, 2nd September 2010
Ahoi! Man (almost) overboard as pirate station is launched
Irish Daily Mail, 2nd September 2010
Radio rocks into town
Irish Daily Mirror, 2nd September 2010
The lucky fella
Metro Herald, 2nd September 2010
Radio Nova 100 launches today
Entertainment.ie, 1st September 2010
Radio Nova launches in Dublin
Business & Leadership, 1st September 2010
Lottie shuns radio gig offers as Gerry’s shoes are too big to fill
Irish Independent, 7th August 2010
Name row as Radio Nova promises something new
Examiner, August 6th 2010
Bloom Wins Radio Nova Account
AdWorld, 6th August 2010
The only winner was David Tighe and Radio Nova
Radio Waves Forum, 4th August 2010
Radio Nova Back On The Airwaves
Build.ie, 4th August 2010
Dublin radio station to create 32 jobs
The Irish Times, 4th August 2010
New Dublin radio station to create 32 jobs
Breaking News, 4th August 2010
New radio station creates 32 jobs
Belfast Telegraph, 4th August 2010
Radio Nova launch to create 32 jobs
Business & Leadership, 4th August 2010
New radio station creates 32 jobs
Kerryman.ie, 4th August 2010
Radio Nova to create 32 jobs
InsideIreland.ie, August 4th 2010
Super Nova is ready to hit the air
The Star, 4th August 2010
Radio boss insists his new station can make waves
Irish Indepentent, 4th August 2010
Radio station to create 32 jobs
Irish Examiner, 4th August 2010
Radio Nova appoints Grayling for launch PR
One News Page, 28th July 2010
Radio Nova name row
Herald, 23rd July 2010
Nova’s return is in bad taste, says founder’s widow
Daily Mail, 23rd July 2010
Radio Nova name tunes in to nostalgia for original station
The Irish Times, 22nd July 2010
Nova on recruitment drive
Sunday Business Post, 22nd November 2009
Radio Nova keen to press ahead with 2010 launch
The Irish Times, 8th October 2009
Radio Sales Newsletter
Independent Radio Sales, 2nd October 2008
News Roundup
Marketing Age, September / October 2008
Radio Nova group wins licence
Irish Examiner, 10th September 2008
Radio Nova win classic rock licence for Dublin
Radiowaves.fm, 9th September 2008
Radio Nova wins ‘classic rock’ licence
Business World, 9th September 2008
Radio Nova beats competition for radio licence
Irish Independent, 9th September 2008
Radio Nova wins classic rock radio licence
RTE.ie, 8th September 2008
Radio Nova awarded Dublin rock licence
the Irish Times, 8th September 2008
Hot Press »
Hot Press, 1st August 2008
Classic Rock dances to a different tune
Irish Independent, 29th May 2008
Riverdeep pair back Radio Nova
RadioWaves.fm, 24th May 2008
Three apply for classic rock licence
Irish Independent, 24th May 2008
BCI receives three applications for new classic rock licence
BCI.ie, 23rd May 2008
