U2’s frontman Bono may be out of action at the moment with a busted arm, but that’s not stopping him from continuing his charity work.
The Irish singer is launching a new signature guitar with Gretsch, as part of his RED charity.
The ‘RED’ concept began in 2006, with Bono and campaigner Bobby Shriver. The charity (Product) RED, collaborates with established brands such as Nike, Apple, Coca-Cola, Starbucks and Beats Electronics, seeking to raise awareness and funds to help eliminate HIV/AIDS in Africa.
The double-cutaway (GRETSCH) RED G5623 Electromatic® Center-Block Bono “Signature” Model, will donate 5% of the wholesale price to Bono’s charity.
“The (GRETSCH)RED guitar is a guitarist’s dream,” said Bono, co-founder of (RED). “And the reality is that every time someone buys one, it’s raising money to fight AIDS. That money can buy life-saving medicine for pregnant mothers living with HIV, and prevent their babies being born with the virus. They’re the same pills that will help deliver an AIDS Free Generation.”
Gretschguitars.com lists the features of the guitar as ‘a bound arched maple top with bound sound holes, maple sides and arched back (also bound), maple neck, 22-fret bound rosewood fingerboard with Neo-Classic™ “thumbnail” inlays, dual “Black Top” Filter’Tron™ pickups with three-position toggle switching, and master volume and tone controls, anchored Adjusto-Matic™ bridge with “G”-cutout tailpiece, Grover® deluxe tuners, chrome hardware and deluxe case.’
For more information on (RED) go to www.red.org.