Jim Beam Is Releasing Hug-Simulating Pajamas For Christmas

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Iconic bourbon brand Jim Beam is offering potentially one of the best presents for Christmas, hug-simulating pajamas.

The PJ set looks like your standard plaid, red flannel pajamas, however these one have a twist as there is a removable panel that fits around the neck and shoulders.

This panel can be activated to apply pressure to the neck and shoulders to mimic a real-life hug.

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Jim Beam have called the PJ’s the “Kentucky Hug” pajamas, to reference the popular phrase used by bourbon lovers of the warm feeling you get after the first sip.

Matt Plumb, senior director of marketing for North American Whiskey at Beam Suntory, maker of Jim Beam said, “The holidays are best spent cosying up with friends and loved ones over a bourbon. The reality is that we can’t always be together. This helps foster that spirit of connection, no matter your proximity to your people”.

The limited edition PJs will cost $25USD.

 

Image Credit: Jim Bean