JNLR Summary – Sept to Mar 2011. Dublin & Commuter Belt

0
1780

JNLR Summary – Sept to Mar 2011. Dublin & Commuter Belt

Not for publication/for internal usage only

Total Universe – 1.193M

Highlights:

* Increase of 20% in Listened Yesterday

* 2/3 the weekly listeners of Today FM, 2FM and Newstalk 7am to 12 midnight

* We have beaten 2FM and Today FM at night, with more share than either station 7pm to 12 midnight

* More than half the listeners of Q102 in Dublin

Total Weekly  Reach: 122,000 (10%)

15 – 34: 67,000

35+: 55,000

25-44: 68,000

25+: 98,000

45+: 30,000

Male:  78,000

Female: 44,000

Daily Reach (Listened Yesterday): 57,000 (5%)

15 – 34: 35,000

35+: 27,000

25-44: 32,000

25+: 49,000

45+: 16,000

Male:  39,000

Female: 18,000

Market Share  – 7am to 7pm

All Adults: 2.7%

Males: 3.6%

15-34: 4.1%

35+: 2%

25-44: 4.3%

45+:  1.5%

25+: 2.9%

Market  Share:  7am to 7pm

All Adults: 2.9%

Male:  3.6%

Female: 2.3%

15-34: 4.6%

35+: 2.1%

25-44: 3.6%

45+: 2.1%

25+: 2.9%

Market Share – 7pm to Midnight

All Adults: 4.1%

Male:  4.5%

Female: 3.6%

15-34: 2.9%

35+: 5.5%

25-44: 5.6%

45+: 6.2%

25+: 5.9%

Market Share – 7am to Midnight

All Adults: 3.0 %

Male:  3.7%

Female: 2.4%

15-34: 4.3%

35+: 2.3%

25-44: 3.8%

45+: 2.4%

25+: 3.1%

Dublin (minus commuter belt) Weekdays – April 2010 – March 2011

Total Universe – 967,000

Total Weekly  Reach: 98,000 (10%)

15 – 34: 51,000

35+: 47,000

20-44: 68,000

25-44: 55,000

45-54: 12,000

55+: 15,000

Male:  64,000

Female: 34,000

Daily Reach (Listened Yesterday): 46,000 (5%)

15 – 34: 25,000

35+: 20,000

20-44: 33,000

25-44: 26,000

45-54: 6,000

55+: 7,000

Male:  32,000

Female: 13,000