JNLR Summary – Sept to Mar 2011. Dublin & Commuter Belt
Not for publication/for internal usage only
Total Universe – 1.193M
Highlights:
* Increase of 20% in Listened Yesterday
* 2/3 the weekly listeners of Today FM, 2FM and Newstalk 7am to 12 midnight
* We have beaten 2FM and Today FM at night, with more share than either station 7pm to 12 midnight
* More than half the listeners of Q102 in Dublin
Total Weekly Reach: 122,000 (10%)
15 – 34: 67,000
35+: 55,000
25-44: 68,000
25+: 98,000
45+: 30,000
Male: 78,000
Female: 44,000
Daily Reach (Listened Yesterday): 57,000 (5%)
15 – 34: 35,000
35+: 27,000
25-44: 32,000
25+: 49,000
45+: 16,000
Male: 39,000
Female: 18,000
Market Share – 7am to 7pm
All Adults: 2.7%
Males: 3.6%
15-34: 4.1%
35+: 2%
25-44: 4.3%
45+: 1.5%
25+: 2.9%
Market Share: 7am to 7pm
All Adults: 2.9%
Male: 3.6%
Female: 2.3%
15-34: 4.6%
35+: 2.1%
25-44: 3.6%
45+: 2.1%
25+: 2.9%
Market Share – 7pm to Midnight
All Adults: 4.1%
Male: 4.5%
Female: 3.6%
15-34: 2.9%
35+: 5.5%
25-44: 5.6%
45+: 6.2%
25+: 5.9%
Market Share – 7am to Midnight
All Adults: 3.0 %
Male: 3.7%
Female: 2.4%
15-34: 4.3%
35+: 2.3%
25-44: 3.8%
45+: 2.4%
25+: 3.1%
Dublin (minus commuter belt) Weekdays – April 2010 – March 2011
Total Universe – 967,000
Total Weekly Reach: 98,000 (10%)
15 – 34: 51,000
35+: 47,000
20-44: 68,000
25-44: 55,000
45-54: 12,000
55+: 15,000
Male: 64,000
Female: 34,000
Daily Reach (Listened Yesterday): 46,000 (5%)
15 – 34: 25,000
35+: 20,000
20-44: 33,000
25-44: 26,000
45-54: 6,000
55+: 7,000
Male: 32,000
Female: 13,000
