Kleenex To Ban ‘Mansize’ After Complaints Of Sexism

David Layde
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Kleenex is to get rid of ‘mansize’ from its tissue boxes after the company received complaints of sexism.

The tissue manufacturer’s changing the name of the tissue to ‘Kleenex Extra Large’. The product was launched way back in 1956 as the Kleenex for Men. The company advertised the tissues with the promise they would “stay strong when wet”.

WalesOnline reports customers tweeted Kleenex to ask them why they still use the expression “Mansize”, saying “the world is changing” and that “it is 2018”.

The change received a lot of social media attention.

A spokesman for parent company Kimberly-Clark said in a statement to the Daily Telegraph, that the firm is registering “a consistent increase of complaints on gender concern”.

“Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality,” he added.

Source: Birmingham Live