Mariah Carey has signed a deal with Walkers Crisps worth almost €10 million!
The Sun reports the unlikely collaboration is for a major Christmas campaign or ‘Crispmas’, apparently…well according to British media reports today. Is nothing sacred anymore!?!
Carey’s mega festive hit ‘All I Want for Christmas is You’ is to be re-imagined as part of the campaign
The advertising campaign is set to hit our screens in November.
The American performer has sealed the mega-money deal with the snack-maker and succeeds the Spice Girls who had held a similar position.
Mariah, who is worth an estimated £244million, has previously appeared in adverts for Macy’s — alongside Donald Trump — and for weight-loss firm Jenny.