Mattel’s Market Move As Barbie Gets A Hijab


A new barbie doll has been unveiled at the Glamour Women of the Year Summit in New York.

A hijab-wearing doll will be released next year. The new barbie is being made to honour Olympian, Ibtihaj Muhammad.

The doll is the latest Barbie ‘Shero‘, which is a line of Barbies modeled after real-life inspirational women, like Ava DuVernay and Ashley Graham.

The doll was unveiled at Glamour’s Woman of the Year Summit. The Shero line, which launched in 2015, includes dolls based on Olympic gymnast Gabby Douglas, model Ashley Graham, ballerina Misty Copeland, director Ava DuVernay and actress Zendaya.

“Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything,” commented Sejal Shah Miller, Barbie’s vice president of global marketing.

Feature Image: Ibtihaj Muhammad – Reuters: Issei Kato AP/ABC