A Meme Has Sent Fleetwood Mac’s ‘Dreams’ Up The Charts!

David Layde
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A meme has pushed Fleetwood Mac’s ‘Dreams’ to #14 in Billboard’s Hot Rock Songs chart. That’s thanks to its usage in a tweet showing people dancing to the song. The classic tune hit #1 on the Billboard Hot 100 in June 1977.

A tweet dated 22nd of March from Twitter user @bottledfleet said, ‘Fleetwood Mac’s music is so boring, you can’t even dance to it.’ It was followed by the comment, ‘Me, an intellectual’ and features a 38-second video clip of a marching band’s dance team grooving to ‘Dreams.’

The viral tweet had earned over 100,000 retweets and 300,000 likes by the start of April. Similar tweets referring to the meme helped spark the song’s 36% surge in download sales. According to Nielsen Music In the latest tracking week 23rd – 29th of March the song reached 2,000,. As well as this, the song totaled 1.9 million on-demand streams which is a 24% gain.

It’s not the first time Fleetwood Mac have made a resurgence on Hot Rock Songs, which began in 2009. Last May, fellow Rumours track ‘The Chain’ reached #7 after its inclusion on the Guardians Of The Galaxy Vol. 2 soundtrack.

The return of ‘Dreams’ up the charts also helped Rumours on the Top Rock Albums chart, as the 1977 album jumps 21-13 with 7,000 equivalent album units, up 12 percent. The record topped the Billboard 200 for 31 weeks beginning in 1977 and is still the longest run for an album by a group in the chart’s history.