The company behind a tampon advertisement that was banned has decided not to appeal the decision.
The Advertising Standards Authority for Ireland say Proctor and Gamble had informed them they would not look for a review.
In a statement, the ASAI says the decision remains the ad should not run in the same format again.
It acknowledged the Tampax and Tea advertisement had prompted a lot of commentary and that each ad is judged on its own particular merits, taking account of the content and the context.
https://youtu.be/9X0LpyXMnjg
