No Appeal Against ‘Get ‘Em Up There Girls’ Tampon Ad Ban

Tampax - Pearl Compact - Proctor & Gamble
Tampax – Pearl Compact – Up To The Grip – Proctor & Gamble

The company behind a tampon advertisement that was banned has decided not to appeal the decision.

The Advertising Standards Authority for Ireland say Proctor and Gamble had informed them they would not look for a review.

In a statement, the ASAI says the decision remains the ad should not run in the same format again.

It acknowledged the Tampax and Tea advertisement had prompted a lot of commentary and that each ad is judged on its own particular merits, taking account of the content and the context.