Survey Shows Credit Union Has Earned Public’s Trust Above All Others

Irish League of Credit Unions

THE Credit Union has been deemed Ireland’s most reputable organisation. It was ranked by a RepTrack study which measures trust, respect, admiration and esteem.

Bord Bia is voted in second place and Boots Ireland is third.

While the HSE is believed to have shown the most purpose during the pandemic, followed by An Garda Síochána.

The study is based on the perceptions of over 7,000 members of the public and was completed between early January and early March of this year.

It measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, along with other reputation indicators.

Credit unions were given an Excellent Reputation Pulse score of 83.7 for their role as a “trusted cornerstone” of local communities with over 3.6 million members nationwide.

They also scored consistently well in six of the seven reputational drivers, leading the way in Governance, with strong performance achieved in Products & Services, Innovation, Workplace, Citizenship, Leadership and Performance.

Paul Bailey, Head of Communications and Customer Experience at the Irish League of Credit Unions, said the movement’s strong reputation performance reflects its heritage of providing inclusive and stable financial supports for all in communities nationwide.

“Our local community orientation combined with our friendly and caring personality traits supported by our focus on strong governance led by our member-shareholder ethos has resulted in high levels of public trust in Credit Unions,” Mr Bailey said.

“We have been supporting our members over the last 60 years and today’s Covid-19 crisis is no exception, we are adapting in different ways to meet the needs of our members and will continue to deliver on our purpose,” he added.

The other top ten companies in the Ireland RepTrak 2020 study were Bord Bia, Boots Ireland, IRFU, Lidl, Tourism Ireland, An Post, Samsung, Kerry and Microsoft.