New research from Visa shows one in four now uses social media apps to shop but 19% have regretted a purchase.
Using social apps to shop is not confined to younger generations. 35-54yr olds and over 55s are also shopping for clothing, homeware, electronics and much more.
Coined ‘Swipe Up Shopping’, the study of more than 1,000 adults found that social media-fuelled purchases are being driven by those aged 18-34, with more than one in three already shopping this way.
Clothing and accessories are the most popular Swipe Up Shopping purchases across all age groups, with those aged 18-34 leading the trend.
However, almost one in five Swipe Up Shoppers (19%) have bought something on social that they regretted and 28% also admit to buying things on social media without thinking it through.
Additionally, despite the appeal of social media shopping, fraud is a concern for 75% of those surveyed.