Wicklow’s Laura Whitmore Expands Business Profile By Investing In Muff Liquor Brand

Laura Whitmore - Muff Liquor

Laura Whitmore has expanded upon her varied and extensive career and business portfolio with the news that the Wicklow born broadcaster and author has invested in The Muff Liquor Company, an award-winning brand producing potato gin, vodka and whiskey.

The Love Island and BBC Radio 5Live presenter is renowned for her support and endorsement of Irish businesses and produce.

The TV personality, entrepreneur and best-selling author made the move into the alcohol business after a chance meeting with the brand’s founder and CEO Laura Bonner.

Laura Whitmore is enthused by the project “As an Irish woman I am always proud to support Irish businesses and particularly Irish businesswomen. I loved the company’s commitment and determination, as well as their positive vision and ambition for the future.

It’s amazing to see companies like The Muff Liquor Company taking a lead in this highly competitive market. They aren’t afraid to be bold and get their name out there. I love all of their premium drinks, particularly the Muff Gin, but the biggest selling point for me is the positive energy behind the brand and the fun and professional attitude of the team.

Every time a bottle is sold online via their website, they plant a tree via tree nation. The Muff Liquor company also donates to the St Vincent de Paul charity with every bottle sold via the online store.

The Muff Liquor Company was founded four years ago by Laura Bonner and her business partner Manchester based Tom Russell. The company was inspired by Laura’s Grandfather Philip Mc Clenaghan who was a potato farmer and it’s named after the village Muff in Co Donegal.