Before any commercial makes it to air on Radio Nova, we put considerable effort into recording it with a creative production process designed to ensure the commercial has the biggest impact on-air and generates attention for your brand.
Radio is well-known as Theatre of the Mind and radio commercials can paint a picture. Unlike TV and newspapers that can paint pictures in front of you, radio can create a wonderful image to the listener and help paint those pictures in the heads of listeners. That’s where our creative team, headed by Fiona Scally, comes in.
We take your thoughts, create a clever and creative script, and record your commercial using professional voice talent, backing music, sound effects and award-winning production techniques to craft a unique commercial for you.
The creative process starts with the client and our account management team, who devise what message the client wishes to communicate to the listener and form a brief. The brief forms the basis of the script and that is where the magic happens. Using top quality scripting-writing, voiceover artists, music composers, sound effects and state-of-the-art studio equipment, we bring your brief to life.
And our production department doesn’t stop at radio commercials, we also produce music-on-hold for telephone messaging systems, narrations for presentations, corporate voice overs and so much more.
Some examples of our radio commercials
For more information about Radio Nova’s Commercial Production facilities contact:
t: 01 524 1100