Our own PJ & Jim have been presented with an Irish Audio Award from Ciaran Cunningham, CEO of Radiocentre Ireland.
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The awards showcase the best audio content in Ireland and our Morning Glory duo won in the Broadcaster category for the innovative promotion: “Gallagher’s Grand Primera”, a competition, with Mick’s Garage.
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After hearing a weekend music feature of driving songs on Radio Nova PJ Gallagher had an idea. He’d been left his recently deceased mum’s car and because he didn’t have the need for it, he wanted it to be the first ever car given away on Radio Nova!
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PJ & Jim announced the near 20-year-old car was up for grabs on air only to have owner of Mick’s Garage, Mick Crean, phone in to support PJ’s madcap idea offering something to help make the car a bit more enticing: two flights, four nights’ accommodation and two grandstand F1 Grand Prix tickets! Meaning someone would get a Grand Primera and go to Italy’s Gran Premio!
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PJ talked about the crazy competition on Virgin Media’s Six O’clock Show and it was written about in the Irish Independent, Mirror and Dublin Gazette.
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For 2 weeks each morning PJ & Jim revealed a “Mick’s Pick” driving song that listeners had to text when they heard it to try and win a key that could unlock the car.
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There was also a bonus chance to get a key for people watching a video on social media of the dynamic duo trying to get the car going guessing how many items PJ pulled out from the car.
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On Friday March 3 all key holders gathered at a live broadcast of Morning Glory at Mick’s Car Racks Store on Kylemore Road to see Joey O’Doherty from Clongriffen open the car and win the trip to the GP and the car!
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Radio Nova beat off a record level of entries to win the prestigious Irish Audio Award celebrating creativity and championing teams that make great radio.
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In 2022, Radiocentre Ireland launched the inaugural Irish Audio Awards. Established by the Independent Broadcasters of Ireland and RTE, Radiocentre Ireland’s purpose is to showcase the unique strength and power of audio. They are committed to recognising and rewarding great work in audio, celebrating creativity in audio advertising, and championing the teams behind the winning work.
