ALDI has released the first teaser for its 2025 Christmas campaign, confirming the return of its beloved festive mascot Kevin the Carrot, who this year celebrates his 10th anniversary. The short preview, shared today, reveals that the famous carrot will feature in a romantic, film-inspired story — and even proposes to his longtime companion Katie the Carrot.
The first advert in the series, set to air on Monday, 3rd November, shows Kevin embarking on a heartfelt quest that culminates in a proposal to Katie. In a nod to one of the most well-known Christmas films, Kevin is seen using cue cards to pop the question, with a diamond ring attached to the collar of the couple’s dog, Caulidog. The teaser promises more to come, with two additional episodes set to air later in the festive season.
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What’s on the cards for Kevin the Carrot this Christmas?
♬ original sound - Aldi Ireland
The new campaign marks a decade since Kevin’s first appearance in ALDI’s Christmas adverts, which have become a major part of Ireland’s festive season. Since his debut in 2015, Kevin has become something of a cultural icon — an unlikely animated star who has gained a devoted following, spawned annual toy sellouts, and even inspired queues outside ALDI stores as shoppers race to buy Kevin-themed merchandise. His return each year has become a signal that Christmas advertising season has truly begun.
Louise Cassidy, ALDI Ireland’s Director of Marketing & Communications, said the new storyline adds a romantic twist to the much-loved tradition. “Our customers have such a special place in their hearts for Kevin, and this year we’re adding an extra touch of magic and romance to his story. This teaser offers a glimpse into a truly heartwarming Christmas, celebrating that love is what makes the season shine. We can’t wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.”
Over the years, ALDI’s festive campaigns have become some of the most talked-about Christmas ads in Ireland, often drawing comparisons to the major UK releases by supermarkets such as John Lewis and Marks & Spencer. The character of Kevin has outlasted many other seasonal mascots, appearing in everything from family-friendly parodies of classic Christmas films to big-budget festive adventures featuring his growing “carrot family.”
This year’s campaign continues that tradition, but with a new emotional layer as Kevin and Katie’s story evolves. While the full details of the follow-up episodes remain under wraps, ALDI has hinted at further surprises and festive touches to come as the season unfolds.
The teaser has already generated excitement online, with fans eager to see what happens next in Kevin’s love story — and whether this year’s ad will once again capture the mix of humour, warmth, and nostalgia that has made ALDI’s Christmas campaigns such a staple of the Irish holiday season.
