A new anti-racism advertisement unveiled today on Ireland’s public transport will featured 100s of commuters standing in solidarity against racism.
Over 1,000 selfies were donated to the cause by commuters and the images were used to create the artwork for the new advertising campaign.
Brian Killoran, CEO of the Immigrant Council of Ireland, said:
“Transport for Ireland and its associated operators, in partnership with the Immigrant Council of Ireland, run the largest anti-racism campaign of its kind and it is really exciting to involve commuters in this, the 6th year we have joined forces.
“The Immigrant Council of Ireland is proud to stand alongside these commuters and Irish transport operators. We will be inviting everyone to join the journey: racism has no place on public transport or in our society.”
John O’Flynn, Communications Manager, Transport for Ireland, said,
“We are delighted to again be coordinating this crucially important campaign. Ireland’s increasing diversity is reflected among transport staff and our commuters and this year it is fantastic to unite in our message to stand up against racism.”
Richard Adewuyi, Bus Éireann, said,
“The majority of people I meet through work are sound. But you do notice if people are upset, they go for what will wound the most – often that is a racist comment. I don’t think that means people are racist, but it shows just how important education is. Our children need to know certain words are loaded and can cause serious harm.
“Because at the end of the day we are all the same – we are all living; working; raising families side by side. We have the same dreams and aspirations. And we all have a part to play to end racism.”
- Brand new creatives have been designed for this year’s public transport anti-racism campaign, featuring 792 commuters, who donated their selfie to contribute to a larger montage image of a face.
- Two final images of a migrant woman and man will be used in the campaign.
- The montage image has created by renowned collage artist Charis Tsevis.
- Among visual designer Tsevis’ clients are companies including Nike, Google, Ferrari, PepsiCo, Toyota and IKEA, as well as advertising agencies TBWA\Chiat\Day, Saatchi & Saatchi LA, DDB Munich and Leo Burnett Hong Kong.
- His work has been commissioned by media outlets such as Time, Fortune, Wired and the Wall Street Journal.
- More than 1,600 posters will be displayed on Ireland’s transport system during the 2 week campaign period
- The campaign is funded by Transport for Ireland with contributions from Immigrant Council’s Asylum, Migration and Integration Fund.
"Join us on the Journey" #TFI and @immigrationIRL launch the 2018 anti-racism campaign on Public Transport https://t.co/94DQZUzn91 pic.twitter.com/accvdQ99Oy
— Transport for Ireland (@TFIupdates) August 10, 2018