27th October 2011
Radio Nova surges ahead of listenership targets
Dublin broadcaster Radio Nova has received its first full set of radio ratings, which show the station has performed strongly in the very competitive Dublin radio market in the its first year of operation. The station broadcasts a format of guitar-based music to Dublin city, county and commuter belt, including parts of Wicklow, Kildare and Meath. The latest figures, released by JNLR, Ipsos and MRBI, show that the station has scored significant increases in its daily listenership, market share and average quarter listening figures, with a 6% daily listenership and 11% weekly listenership.
Kevin Branigan, CEO, said, “This was a very important result for us. It is a very competitive environment and to have scored 6% daily listening after only a year on air, at a time when other established players such as 98FM, Q102 and 2FM are falling, is significant”. Branigan claims that the station is now far ahead of the listenership targets contained in its original licence application to the Broadcasting Authority of Ireland (BAI) in 2008, pointing to it now having met its end of Year 2 target of 6% ‘daily reach’ by the end of its first year on air. Meanwhile, the station’s 3.3% market share is 33% ahead of its proposed Year 1 share. “It’s a testament to the focus and hard work of our team and the realism of our market proposition”, says Branigan.
The station now claims to have more than half the listeners of 98FM and Q102, more than 62% of Today FM and 2FM and 80% of the audience of 2FM in Dublin and points to substantial increases in 35-55s (33%), 45-54s (30%), ABC1s (14%) and ‘Housekeepers with dependants’ (40%) as evidence that its music has struck a chord with Dublin listeners.
The station’s Programme Director, Jeff O’ Brien, said, “We’ve scored strongly right across the schedule in key demographics, with a substantial increase in average quarter listening hours. Our listenership trend is pointing firmly upward.
Radio Nova employs a team of 33 at its base in the Dublin docklands and broadcasts on 100.3 and 100.5 FM.
01 524 1100 / 087 2679 047
* JNLR/Ipsos MRBI 2011/3, 6 months April 2011 to September 2011 Dublin Weekday
* 133,000 weekly listeners in Dublin city, county & commuter belt (11%)
* 33% increase in 35-44s daily (Dublin)
* 20% increase in 35+ daily (Dublin)
* 30% increase 45-54s daily (Dublin)
* 14% increase in ABC1s daily (Dublin)
* 40% increase in housekeepers with dependents daily (Dublin)
* 3.3 % market share