The Blizzards have released a first-of-it’s-kind new music video that uses motion capture technology to bring the band together during the pandemic.
The Blizzards released their 1st single of 2020 Pound the Pavement on March 27th and the band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot.
Instead, they’re came up with way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.
Finally. Video for #poundthepavement has dropped. What incredible people @algorithm_ie are. Shot remotely. Please share far and wide. Our industry is fucked at the moment but need to keep going . https://t.co/nc0P2CPBqz
— The Blizzards (@theblizzards) May 8, 2020
The Blizzards worked with Algorithm Productions, a creative production studio based in Dublin, to make the video which is a continuation of The Blizzards’ album cover from The Last Great Algorithm depicting the brain scans of all 4 band members playing their instruments.
The result is one of the first occasions that technology has been used to record motion data of band members performing from their homes. We see real live performances of Bressie, Dec, Louize and Justin in abstract form together in an striking music video that serves to reflect the message of the song.
The Blizzards have also joined up with EVNTZ.app on an initiative called #WeAreTheSupportAct, to sell merchandise T-shirts and hoodies to support the amazing crew. All profits from Crew merchandise will go to a fund that will be managed and distributed by AIST (Association of Irish Stage Technicians). The fund will be available to members and non-members who work in any crew related role in the Irish Music Industry. To show your support for Irish music Industry Crew click here.
