WATCH: The Blizzards “Pound The Pavement” In Isolation

Clint Drieberg
0
124

The Blizzards have released a first-of-it’s-kind new music video that uses motion capture technology to bring the band together during the pandemic.

The Blizzards released their 1st single of 2020 Pound the Pavement on March 27th and the band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot.

Instead, they’re came up with way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.

The Blizzards worked with Algorithm Productions, a creative production studio based in Dublin, to make the video which is a continuation of The Blizzards’ album cover from The Last Great Algorithm depicting the brain scans of all 4 band members playing their instruments.

The result is one of the first occasions that technology has been used to record motion data of band members performing from their homes. We see real live performances of Bressie, Dec, Louize and Justin in abstract form together in an striking music video that serves to reflect the message of the song.

The Blizzards have also joined up with EVNTZ.app on an initiative called #WeAreTheSupportAct, to sell merchandise T-shirts and hoodies to support the amazing crew. All profits from Crew merchandise will go to a fund that will be managed and distributed by AIST (Association of Irish Stage Technicians). The fund will be available to members and non-members who work in any crew related role in the Irish Music Industry. To show your support for Irish music Industry Crew click here.

Previous articleBrian May Injured While Gardening
Next articleHappy Birthday Bono!
Clint Drieberg
Radio Producer, Programmer and Writer. Showbiz Reporter & Interviewer. Based in Ireland. Heard and seen worldwide. Want to see my photos with Richard Branson in the penthouse suite of the infamous Chateau Marmont Hotel in Hollywood? Want to know what Sting, Hugh Grant, Teri Hatcher, Cate Blanchett, Hugh Jackman, Nicole Kidman, Emily Blunt, Jamie Oliver, Bjorn Ulverus, Mark Wahlberg & Diane Keaton are really like? And if you really want to hear what it’s like to go to the toilet with R2-D2 and John Mayer… Just ask... I can tell you all of this and more!