The €3 million attraction, which first opened in April 2025, has undergone a full-scale redesign, blending fantasy storytelling with cutting-edge digital technology and immersive scenography.
Early previews over the weekend saw hundreds of media, influencers and families step inside the experience for the first time, with the venue hosting a fully booked press and VIP family day ahead of launch.
According to organisers, the initial response has been overwhelmingly positive, setting the tone for what is expected to be one of Dublin’s standout entertainment attractions this spring.
At the heart of the experience is a brand-new 20-minute 360-degree projection show inside Dream Point’s state-of-the-art Projection Room. Using floor-to-ceiling visuals and cinematic sound design, the show transforms the space into a shifting digital Wonderland, guiding visitors through a modern interpretation of the story.
Beyond the projection show, the venue has been fully reimagined into a series of interactive and highly visual installations.
Among the highlights is the Cheshire Cat Balloon Room, where a glowing face appears and disappears using ultraviolet lighting, echoing one of the story’s most iconic moments.
The Draw Alive Room has been transformed into the Mad Tea Table, an interactive projection-mapped experience recreating the chaotic illusions of the Mad Hatter’s tea party, while the Inflatable Forest features a surreal falling tree moment symbolising Alice’s entry into Wonderland.
Dream Point’s signature giant ball pit remains a central feature, now integrated into a wider Wonderland-themed landscape that includes oversized mushrooms and a giant inflatable pocket watch suspended overhead, creating a playful and highly photogenic environment designed with social sharing in mind.
Co-founder Dan Gleeson said the team has been encouraged by the early reaction. “We’ve been blown away by the response so far. To see so many families, creators and media step into Wonderland for the first time this weekend and react in real time has been incredibly rewarding. From today, we’re excited to officially open the doors to the public and welcome Dublin in.”
In a new development, Dream Point has also announced the launch of an adult-focused extension of the experience. The ‘Alice After Dark’ series will debut later this week, offering an over-18s-only version of Wonderland on Friday evenings. The late-night format will introduce a more atmospheric setting, alongside a newly secured wine licence, allowing visitors to enjoy drinks as they explore the installation.
“This is something completely new for us,” Gleeson added. “We saw huge demand for our previous After Dark events, so bringing that concept into Alice’s Wonderland, and adding a new wine offering, allows us to create a very different kind of immersive night out in Dublin.”
The concept arrives in Ireland following its success at Kunstkraftwerk, where the original experience was first developed. The Dublin version has been expanded with new visuals, original scenography and AI-generated elements tailored specifically for Irish audiences.
Co-founder John Gleeson said the project marks a new chapter for the venue. “With Alice’s Wonderland, we aren’t just presenting an experience, we’re evolving what Dream Point can be. Whether you’re visiting with family during the day or coming back for After Dark, there are layers to this that make it something you can experience more than once.”
Dream Point has positioned itself as one of Dublin’s largest immersive entertainment venues, combining large-scale projection technology, interactive installations and visually striking environments aimed at families, groups and younger audiences.
“Alice’s Wonderland” is now open at Dream Point in Point Square, Dublin Docklands.
Tickets are priced from €20.30 for adults and €16.10 for children, with family bundles available, and organisers are encouraging visitors to book in advance due to strong demand.
The new ‘Alice After Dark’ experience is set to launch on Friday, March 27, 2026, introducing a late-night twist to one of the city’s most talked-about new attractions.
