JNLR Update – August 2011

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JNLR Update – August 2011

JNLR/ Ipsos MRBI 2011 – 1: April 2010 – June 2011

 

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Weekly Reach:           122,000 10% (Jan – June 2011)

Daily Reach:               59,000 5% (+2000) (Jan – June 2011)

Market Share:                        07.00 – 19.00:                         3%                  

                                    19.00 – 24.00:                         3.4%               

                                    07.00 – 24.00:                         3.0%               

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Age Breakdowns:       15 – 24:                                   24,000 (13%)
                                    25+:                                         98,000 (10%)

                                    25 – 44:                                   64,000 (12%)

                                    35 – 44:                                   26,000 (11%)

                                    45 – 54:                                   22,000 (12%)
                                    55+:                                         12,000 (4%)

35+:                                         60,000 (8%)

 

Social class:                ABC1 (+33%):                                     59,000 (10%)

C2DE:                                     63,000 (11%)

Housekeepers + dep (+27%): 32,000 (9%)

 

Gender ratio:            Male:                                       78,000 (64% of audience)

Female            :                                   44,000 (36% of audience)

 

AQH:                           Prime Time:                            9,800

                                    Total Audience:                       7,300

                                                                                                                       

Highlights
                                   

  • 1 in 10 people in the Dublin Commuter Belt area listen to Radio Nova every week!
  • 55% increase in 35 – 44 year olds
  • 14% increase in 35+

                                                                                                                                   

*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath