Metallica Brew Up A Storm With New ‘Enter Night’ Beer

Clint Drieberg
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Metallica and Arrogant Consortia, an imprint of Stone Brewing, have announced Enter Night Pilsner. Launching in the U.S. now and internationally this spring, Enter Night Pilsner is described as “a unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention.”

Enter Night Pilsner is the outcome of a genuine creative spark between two entities that grew to become international forces of nature in their respective worlds, yet came from the fringes. An intensity of vision combined with a shared middle finger to the status quo makes Enter Night Pilsner a chorus of collaboration worth celebrating. The members of Metallica and the leadership of Stone participated at every step alongside their talented brewing team. From Metallica’s Bay Area HQ and the brewery HQ in San Diego, to many beers backstage at shows, the spirit of collaboration was powerful. Metallica’s Lars Ulrich and Stone co-founder Greg Koch even enjoyed multiple occasions at Lars’ home “discussing” (industry-speak for “drinking”) beers.

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“The amount of ideals and outlooks that Metallica and Stone Brewing share are endless,” says Lars. “I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there.”

“I remember seeing Metallica on the cover of a magazine just after the Black Album was released,” recalls Greg. “On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.’  I loved what that meant. Do it your way and never compromise your art. If you’re great at what you do people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.”

According to a press release; aside from its intense drinkability, craft enthusiasts will note Enter Night’s remarkable flavor and aroma which artfully combine the beauty of a traditional Northern German Pilsner with Arrogant Consortia’s modern overtones of aggression. The resulting genre-defying pilsner is hop forward with sound bitterness on the finish. It first appeared for the most worthy few in exclusive releases at Metallica’s shows this past fall. The beer will gain full US distribution in the first quarter 2019, and its global domination will roll out this spring covering Europe, Australia, China and beyond.

Quick Facts

  • Stats: 5.7 percent ABV, 45 IBUs
  • Packaging: 16 oz six-pack cans and draft
  • Beer finder: find.arrogantconsortia.com

The launch of Enter Night Pilsner follows on the heels of Metallica‘s launch of its branded whiskey, called Blackened, which has been rolled out in California, Wisconsin, New York and Florida.

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Clint Drieberg
Radio Producer, Programmer and Writer. Showbiz Reporter & Interviewer. Based in Ireland. Heard and seen worldwide. Want to see my photos with Richard Branson in the penthouse suite of the infamous Chateau Marmont Hotel in Hollywood? Want to know what Sting, Hugh Grant, Teri Hatcher, Cate Blanchett, Hugh Jackman, Nicole Kidman, Emily Blunt, Jamie Oliver, Bjorn Ulverus, Mark Wahlberg & Diane Keaton are really like? And if you really want to hear what it’s like to go to the toilet with R2-D2 and John Mayer… Just ask... I can tell you all of this and more!