Osbourne is known to wear dark eyeliner when he's rocking out on stage, so a collaboration with a makeup company does not come as a surprise. Jolie Beauty are an alternative makeup brand, they sell products such as "Mosh Proof Setting Spray" and metallic eye shadow palettes. The new collaboration between the brand and Osbourne is saids to fit anyone that is seeking an alternative and gothic aesthetic.
The company CEO Jolie Cashmore said in a statement, "It’s such an honour that Ozzy and his team chose to partner with us – especially as an independently run brand from his home city," "This collaboration is a testament to Ozzy’s impact on the gothic and alternative communities, and a celebration of his legendary influence on music, fashion, and creativity."
Cashmore also said in a social media video, “The bat is finally out the bag. Ozzy Osbourne Jolie Beauty collab. I hardly believe it either, guys, and I’ve had a lot of time to process this. Tears have been shed when I got this news… I cried because this is an absolute honor for me. I am a lifelong Black Sabbath/Ozzy Osbourne fan, and of course he’s from Birmingham. To be given this opportunity by the Osbourne team is just a dream come true. It’s so amazing that they’ve chosen an independent, small Birmingham brand for this.”
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This isn't Osbournes first venture into the beauty world, as he released a collection in 2022, that has since been discontinued. The Ozzy Osbourne Collection featured 21 gothic inspired makeup products, including eye shadow palettes shaped like coffins and patterns of skulls and other gothic prints. The collection also included temporary tattoos that were inspired by Osbournes own tattoos.
An official release date and list of products are still to be revealed for the upcoming launch, however the brand have promised to release details on July 9th and urge people to join the waiting list on their website. Jolie Beauty are based in Osbournes home city Birmingham, this is also the location of Black Sabbaths final show, 'Back To The Beginning'. The band are set to take the stage for a final time this Saturday 5th of July. Tickets for this show were snatched up in 16 minutes, there will also be performances from Metallica, Guns N' Roses, Tool, and Slayer, among others, and a short solo set from Osbourne.
