Radio Holds Popularity

Radio Holds Popularity With Its ‘Human’ Appeal Over Spotify

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The ‘human’ appeal of the radio is still winning out over streaming alternatives like Spotify.

A new Deloitte report’s found ‘lively’ radio shows are continuing to appeal more than ‘cold and sterile’ playlists.

The report says a major reason for the medium’s continuing popularity is that it makes people feel happy.

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