Radio NOVA has scored its highest listenership to date in today’s JNLR survey and shows large increases in all key metrics. The station has scored a 29% increase in ‘Weekly Reach’ to 172,000, 41% increase in ‘Listened Yesterday’ to 82,000 and a 56% increase in market share to 4.7%.
The ratings are the highest ratings the station has achieved in its 11-year history and cover the period October 2020 to October 2021.
Pointing to the latest results, NOVA’s CEO & Programme Director, Kevin Branigan, said, “We’re ecstatic by the listenership figures today. They show that we’ve gained significant ground in the key metrics and that the decisions we’ve made over the last year have been the right ones. We’re working very hard to grow our audience in key demographics and these latest results are a clear sign that we’re advancing steadily in audience terms. All our Christmases have come at once”.
The latest figures come six months after the arrival of ‘Morning Glory with PJ & Jim’ with hosts PJ Gallagher and Jim McCabe as the station’s new breakfast show, a move that was controversial at the time.
“Our presenter lineup and music output from morning to night is second to none of any radio station and we’re delighted to see this coming through in today’s JNLR. Radio Nova is unique and stands out on the dial as a station worth listening to”, said Branigan.
Radio NOVA broadcasts to Dublin city, county and commuter belt, including Wicklow, Kildare and Meath. The station offers a diet of ‘guitar-based’ music from The Killers, Coldplay, The Kings of Leon to David Bowie, The Rolling Stones and Fleetwood Mac.
Source: *JNLR/Ipsos MRBI – 2021/3. October 2020 to October 2021. Dublin Commuter Belt.