Mars Wrigley has today announced that Bounty’s will be removed from an exclusive run of Celebrations tubs this Christmas.
New research reveals that the coconut filled chocolates are a national cause of division, with 39% of Brits wanting to banish them from Celebrations tubs altogether.
In response to this, the confectionery brand has teamed up with Tesco to trial a new initiative of No Bounty tubs in the lead up to the festive season.
For a limited period from 8th November, customers in select stores featuring the Christmas Market pop up, will be able to exchange tubs bought in-store that day with a new No Bounty Celebrations tub, in a business trial that will put this chocolate debate to the test.
For these limited-edition tubs, additional Mars, Snickers, Milkyway, Galaxy and the all-time favourite – Maltesers, will be drafted in to make up for the missing Bounty’s.
The announcement comes after 18% of Brits revealed they would feel irritated if they opened a Celebrations tub to find only Bounty’s were left, and a whopping 58% said this would lead to a family argument.
The study, which polled 2,000 Brits aged 18 – 65, also revealed that 22% of people surveyed like Bounty the least out of all the chocolates in the Celebrations tub. Moreover, a hard lined 28% of us believe that coconut does not belong in a chocolate bar at all.
But it seems that taste in chocolate is a serious matter for Brits, as 42% of those polled admitted they have rowed with friends or family because of it, and 18% would even go as far avoiding romantic involvement with someone whose tastes differed to their own.
But all is not lost for Bounty, as the research also showed it’s the tub-favourite for a proud 18% of coconut-loving Brits, with a further one in five (20%) even admitting they shyly keep their love of Bounty chocolates to themselves.
Furthermore, the study shows it is a more mature palette that craves the coconut chocolate most, with 38% of over 55’s choosing it as their favourite.
This year’s No Bounty Celebration tubs, follows the brand’s successful ‘Bounty Return Scheme’ in 2021, which encouraged Bounty haters to return their unwanted chocolates and swap them for more-loved Maltesers after the Christmas period.
Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer said: ‘Christmas is the time for giving – but it seems this year, the British public are keen for us to take away…Bounty. Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone! And to those loyal (and secret) Bounty lovers out there, there’s still a chance they’ll make a return after the trial.’