Harley-Davidson and Bravado announced the launch of a special collection, in collaboration with American rock band, Aerosmith. The iconic motorcycle brand and Universal Music Group’s merchandise and brand management company launched a limited-edition clothing collection for men and women.
The collection features iconic artwork collaborations from both Aerosmith and Harley-Davidson to create truly unique and one-of-a-kind designs. The special collection will include a total of 17 styles and is made up of six distinct graphic capsules. Available now, the limited-edition clothing line will be sold at Harley-Davidson dealerships around the world and on Harley-Davidson.com.
CEO, President and Chairman of Harley-Davidson, Jochen Zeitz said they are “excited to partner with AEROSMITH on a collaboration that brings our two legendary brands together in a shared celebration of Rock and Roll music and motorcycles”.
Speaking in a press release, guitarist Joe Perry said the band is “thrilled to be partnering up with Harley-Davidson on this capsule. They’re an American institution and share an authenticity and effortless style that encapsulates what Aerosmith is all about. We’re excited to get the collection in the hands of the fans.”
Burnout is inspired by the art of Aerosmith’s eponymous album and features vintage imagery to showcase and highlight the beginnings of these two renowned American brands.
Dream On is named for the breakout song on the band’s debut studio album, Dream On. It illustrates the enduring influence that both Aerosmith and Harley-Davidson have established worldwide.
Pump utilizes both Aerosmith’s and Harley-Davidson’s most recognizable logos to create an iconic and a collaborative design, joining the two brands with the wings of freedom.
Aero Force One is titled as an ode to the Aerosmith’s devoted fan base and was designed as an emblem showcasing the alliance of these two American powerhouse legends.
Toxic Twins is a graphic riff on the nickname for the band’s songwriting duo and a further reference to the Aerosmith and Harley-Davidson partnership. This design features both logos encased with snakes meant to represent the strength and spirit of both renowned brands.
Draw The Line takes the art from Aerosmith’s album of the same name and infuses the tire tread and exhaust pipes of a Harley-Davidson motorcycle to represent the thunderous energy that ties Rock and Roll music and motorcycles together.
This limited and legendary collection features men’s and women’s graphic T-shirts, long-sleeve shirts, sweatshirts, and tank tops. Aerosmith currently have tour dates scheduled for 2021, which were originally set to take place in 2020, in honour of their 50th anniversary. The band self-confirmed their slot at next year’s Glastonbury Festival, when updating their touring schedule, but was almost immediately taken down. Aerosmith is one of the best-selling American rock bands of all-time, having sold over 150 million albums worldwide and been inducted into the Rock And Roll Hall Of Fame.
Photo credit: Harley-Davidson