Queen has teamed up with Angry Birds for Freddie For A Day 2013, the annual fundraising event that celebrates Freddie Mercury’s birthday (September 5) by encouraging fans to dress like the Queen singer while raising money for The Mercury Phoenix Trust charity, which is spent fighting HIV/AIDS worldwide.
Gamemaker Rovio Entertainment is running a Freddie For A Day tournament on Angry Birds Friends, available to play on Facebook or mobile between September 2nd-8th.
“Freddie Bird” – based on the legendary singer – makes a special appearance in the game, but not as a playable character. The tournament has a Freddie Mercury theme, with references to iconic songs shown in the level designs.
“Last year we were thrilled to participate in ‘Freddie For A Day’ by bringing Freddie Mercury into the flock in one of our all-time favourite animations,” said Philip Hickey, the VP of Marketing at Rovio Entertainment. “We are delighted to continue our support and to drive awareness for The Mercury Phoenix Trust again this year through a ‘Freddie For A Day’ themed tournament on Angry Birds Friends – including iconic song references and even moustaches!”
The Mercury Phoenix Trust was founded in 1992 by Queen members Brian May and Roger Taylor and Queen manager Jim Beach to help distribute money raised from the 1992 Freddie Mercury Tribute Concert for AIDS awareness. Since then, the Trust has raised over $15 million to help in the fight against AIDS worldwide.
September 5, 2013 would have been Freddie’s 67th birthday, and to mark the occasion, performers including Roger Daltrey, Melanie C, Alfie Boeand Al Murray will be taking to the stage at One Mayfair, London for an evening of comedy and rock ‘n’ roll to support the Queen AIDS Benefit, to raise money for the charity.