PJ Gallagher and Jim McCabe have revealed that Guinness will produce over 5 million extra pints at St. James’ Gate every week ahead of the highly anticipated re-opening of pubs and bars across the Republic of Ireland.
With wet pubs and bars reopening on June 7 after a challenging 17 months, the brewer is also getting the dedicated Guinness Quality Teams back on the road, calling to more than 8,000 pubs across the country and cleaning more than 50,000 beer lines.
Europe’s toughest Covid-19 restrictions resulted in many of Ireland’s pubs closing their doors back in March 2020. Last June, to support the pubs to emerge stronger from the pandemic, Guinness announced a €14 million fund called ‘Raising the Bar’.
Since the launch of the fund 11 months ago, more than 5,000 publicans have signed up to the Raising the Bar programme benefitting from:
- Supply of 5,000 safety kits, 50,000 staff uniforms and 125,000 litres of hand sanitiser for staff and customers.
- Upskilling and COVID-19 Safety Training of 21,872 bar-staff
- Helping to construct over 1,200 outdoor spaces in pubs around the country with 6,000 plus pieces of equipment including windbreakers, pagodas and parasols.
Hilary Quinn, Marketing Director Ireland, Diageo said “Guinness is committed to supporting Irish pubs and the hospitality trade to emerge stronger. The brewers at St James’ Gate and our quality teams across the island have been working flat out to ensure every outlet is fully equipped with fresh, beautiful Guinness, ready and waiting for people to enjoy in those much-anticipated moments of reconnection and socialising again.”
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