In case this is news to you, as we’re sure it will be to a lot of people, Neil Young brought out a ‘digital media player and music download service’ called ‘Pono’ in 2014. Young raised over $6.2 million through a Kickstarter campaign to launch the company. ‘Pono’ (careful now) was a music-download service, along with also being a digital-to-analog conversion technology and a line of portable players.
‘The record labels killed it…. They killed it by insisting on charging two to three times as much for the high-res files as for MP3s. Why would anybody pay three times as much?’
‘It’s my feeling that all music should cost the same. The [high-resolution] file doesn’t cost any more to transfer. And today with streaming, you don’t have the problem [of unauthorized file sharing]. Who wants to copy something if you can stream it? The record companies, by charging three times as much for hi-res music as they charge for regular music, they’ve killed hi-res music. It’s the dumbest thing I’ve ever seen.’
The Pono Twitter Page is still in existence:
— PonoMusic (@pono) January 23, 2017
Young did make efforts to relaunch the company last year, under a new name ‘XStream’. He partnered with Singapore’s ‘Orastream’ to create ‘an adaptive streaming service that changes with available bandwidth for complete high-resolution playback.’
Young wrote the following on PONO’s community page: ‘I’m still trying to make the case for bringing you the best music possible, at a reasonable price, the same message we brought to you five years ago. I don’t know whether we will succeed, but it’s still as important to us as it ever was.’
‘We began work with another company to build the same download store. But the more we worked on it, the more we realized how difficult it would be to recreate what we had and how costly it was to run it.’