Old School Favourite Lilt Is Being Reimagined

Lilt - Coca-Cola Ireland

LILT has been pulled from shop shelves, to be replaced by a ‘totally tropical Fanta‘.

The tangy drink, which defended its place in corner shop fridges for 48 years, carried the tag line “The Totally Tropical Taste”, and was only sold in the UK, Ireland, Gibraltar and the Seychelles.

Coca-cola Europacific Partners confirmed the changenoting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit.

The company said keen fans had been tracking the gradual transition of the drink’s branding into the Fanta family.

It reassured its “loyal fanbase” that the taste will not change, only the name.

Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, and a decade later it was promoted by two Jamaican women known as the Lilt Ladies.

Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products.