Radio Nova has secured large gains in listenership in the latest radio ratings, which show it has made further advances at the expense of established radio players Today FM, 2FM and Newstalk. Nova has increased its listenership by 5% to 133,000, while it has scored major gains in key demographics, cementing its reputation as the fast growing radio station in the country.
The results clearly show that the station, which launched only two years ago, continues to grow at the expense of its competitors in what is considered to be a crowded market place.
The figures give Nova strong increases across the major demographics:
* 133,000 listeners (+5%)
* 35-44 – +33%
* 20-44 – + 15%
* 25-34 – + 10%
* Housekeepers – + 14%
Kevin Branigan, CEO, said: “We’re delighted, once again, to see a steady upward curve in our ratings in what is an uncertain radio market. We launched two years in the midst of recession and it’s clear that our music format and investment in our programming and marketing are hitting the right note with listeners. From a standing start in 2010, we have made very respectable advances on long-established players, which is a tremendous achievement for us.
Radio Nova broadcasts to Dublin city, county and commuter belt, including Wicklow, Kildare and Meath. The station offers a diet of ‘guitar-based’ music from David Bowie, The Rolling Stones and Fleetwood Mac to Coldplay, The Killers and the Kings of Leon. It employs a team of 44 full and part-time at its’ based in the Dublin Docklands.
* Source: JNLR/Ipsos MRBI 2012/3 – Dublin Commuter Weekly Reach