T-Mobile unveiled a new advert during the Super Bowl, featuring Nirvana’s track ‘All Apologies’. But it wasn’t the version of the track that we’re used to. The advert was shown on US channels during the Super Bowl Sunday match on Sunday night.
The ad shows a number of babies lying down, whilst the narrator reads an excerpt about the future generation. We can also hear Nirvana’s ‘All Apologies’ reinvented for the ad. Instead of the grungy guitar and drums of the original, we can hear a twinkly glockenspiel.
The narrator reads:
‘You are unstoppable. You’ll love who you want, you’ll demand fair and equal pay, you will not allow where you come from to dictate where you’re going, you will be heard not dismissed.’
Watch the video below:
This year, we wanted to use our #SuperBowl airtime to share that @TMobile believes we all started in the same place. We are more alike than different. And we are unstoppable. pic.twitter.com/piNDVYloAN
— John Legere (@JohnLegere) February 5, 2018
We recently reported that 4 unheard Nirvana Demo’s were shared on Youtube by a Washington musician by the name of John Purkey, who uploaded the raw audio including ‘Bleach’ demos which were reportedly recorded at Nirvana’s first ever session in 1988 in Reciprocal Studios.
Chad Channing, who was Nirvana’s first official drummer, does not feature on all demos, as they were recorded when Dale Crover of The Melvins, recorded the drums for Nirvana’s first record. Another of the tapes is said to feature ‘Nevermind’ demos, recorded with Channing in the 1990s, before Dave Grohl took over.
He claims that he sold two of the casettes after one was stolen from a friend’s car and that he stashed the others away in a metal box.