As the January blues continue to bite, new findings reveal that a significant number of people in Ireland are struggling to feel supported while trying to cut back on alcohol. Research from Drinkaware shows that just 42% of Irish adults feel supported by friends and family when attempting to make positive changes to their drinking habits — meaning almost 60% do not.
January is often described as one of the most challenging months of the year, marked by darker evenings, financial pressure after Christmas and the return to everyday routines. For many, this period — often associated with the so-called “month of Blue Monday” — is when motivation can dip and New Year’s resolutions begin to waver.
Despite this, Dry January continues to resonate with a large portion of the population. According to the Drinkaware Barometer, a clear majority of adults who drink have either already tried or would be willing to try taking a break from alcohol for a fixed period. Around 16% of adults who drink say drink-free periods are a helpful tool for moderating their alcohol intake, rising to 27% among those who would like to drink less often. The appetite for change is particularly strong among younger adults, reflecting a wider cultural shift towards more mindful drinking.
However, Drinkaware acknowledges that going alcohol-free is not always easy. Social pressure, ingrained habits and a lack of encouragement can all make it harder to stick with positive changes. These challenges can feel even more pronounced during the January blues, when energy levels and morale may already be low.
Despite the obstacles, many people report clear benefits from initiatives like Dry January. Even short breaks from alcohol can support better sleep, improved mood and increased energy — changes that can make a meaningful difference during a demanding time of year. Drinkaware stresses that alcohol is unlikely to help people cope with stress or low mood and that small, alcohol-free choices can support clearer thinking and a greater sense of control.
Dearbhla O’Brien, CEO of Drinkaware, said the current period can be an opportunity to acknowledge progress rather than focus on perfection. “Blue Monday can be a tough day for some, but it can also be an opportunity to acknowledge progress, however small. Whether you’re taking part in Dry January, cutting back, or simply thinking about change, every alcohol-free day counts,” she said.
She added that setbacks should not be viewed as failure. “If you’ve had a wobble, that doesn’t mean you’ve failed. Getting back on track the next day is still a positive step for your health and well-being.”
To help people through the January blues, Drinkaware is encouraging simple, practical steps such as reconnecting with personal motivations, planning alcohol-free treats, trying non-alcoholic alternatives and leaning on trusted support. Friends, families, workplaces and communities are also being urged to play their part by creating a more inclusive and supportive culture around alcohol-free choices.
For information, tools and support, visit drinkaware.ie. Anyone who finds January particularly difficult can also access additional support resources through the Drinkaware website and on their social media channels.
