Netflix Snap Up Rights To WWE Raw In $5B Deal

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WWE Raw

WWE has announced a long-term partnership that will bring its flagship weekly program – Raw– to Netflix worth a whopping $5 billion. 

This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.

Beginning in January 2025, Netflix will be the exclusive new home of Raw in the U.S., Canada, U.K. and Latin America, among other territories, with additional countries and regions to be added over time.

Netflix will also become the home for all WWE shows and specials outside the U.S. as available, inclusive of Raw and WWE’s other weekly shows – SmackDownand NXT – as well as Live Events, including WrestleMania, SummerSlam and Royal Rumble.

WWE documentaries, original series and forthcoming projects will also be available on Netflix internationally beginning in 2025.   

This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years

We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. 

In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”  

With 1,600 episodes to date, Raw has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple  H, John Cena, Roman Reigns, Bianca Belair and Charlotte Flair.   

The show is currently the No. 1 show on USA Network, where it brings in 17.5 million unique viewers over the course of the year.