After a sponsorship deal was agreed with Three Ireland, Dublin’s iconic Olympia Theatre is to be known as the 3Olympia Theatre.
This partnership says that it will also support the reopening of the theatre which has been closed since the pandemic began. This deal will also run intially for eight years.
The mobile phone company sponsor live music entertainment in Ireland. This also includes Electric Picnic, 3Arena and Longitude. The company also says it will support Ireland’s music sector. This sector has been hampered since lockdown.
To celebrate this deal, Three has also joined forces with some Irish performers. They will pay tribute to artists who have played at the venue over the years.
A free live stream concert will also be made available. Details will be announced soon.
⚡️Introducing 3Olympia Theatre!⚡️
— 3Olympia Theatre (@3olympiatheatre) September 15, 2021
New partnership “more important than ever” for Olympia Theatre
“The past 18 months has been difficult for the live entertainment industry”, said the owner of the Olympia Theatre, Caroline Downey.
She also added, “the investment of Three in this new partnership is more important than ever in supporting the venue to reopen its doors once again”.
She also said, “Three has become one of Ireland’s most supportive brands in music with 3Arena and festival sponsorships.
Downey also credited them with “making a real and credible contribution to Irish music artists and we are delighted to embark on this journey with them as partners as we enter a new era in this venue’s storied history”.
Elaine Carey is the chief commericial officer for Three Ireland. On this deal, she said “Despite the challenges posed by Covid-19, music and the arts still remain an important part of our customers’ lives and they are as eager as ever to return to live events”.
“We are excited to add the 3Olympia Theatre to our portfolio of music sponsorships”, she continued. Adding that they are looking forward “forward to welcoming fans back to the theatre soon”.
“This venue holds a very special place in the hearts of music fans. We are committed to supporting the live entertainment industry and this iconic venue as it prepares to reopen to the public”.
This theatre first opened its doors as the Star of Erin Music Hall in 1879. It eventually became the Olympia Theatre after a series of changes in 1923.
The theatre has hosted some of the most famous acts. Charlie Chaplin and Laurel and Hardy have performed there. Other artists also include R.E.M, Radiohead and Blur.
The Coronas announced that they will perform live at the venue in December.