Radio Nova increases audience by 19%
Radio Nova, the Dublin-based broadcaster, has increased its audience by 19% in the latest JNLR radio ratings. The figures, which cover the 12-month period up to the end of June, now give the station 140,000 listeners in Dublin and surrounding counties, cementing its reputation as the most successful radio startup in recent years. The results come as the station prepares to celebrate its 2nd birthday next month and demonstrate that the station is now one of the major operators in the city.
“We’re very excited by this latest set of results”, said CEO Kevin Branigan. “Not only do they show an extremely strong overall result, we have achieved huge growth across all of the key demographics, clearly showing that Nova continues on a strong upward trajectory”.
In addition to his 140,000 listeners, Branigan also points to increases in 15-34s (+29%), 25-44s (+28%), 35-44s (+38%), 15-24s (+45%) as showing that the station has a unique cross-generational appeal. He also refers to increases in ABC1 listeners (+21%) and housekeepers (+19%) as evidence that Nova has brought something new to what was previously considered to be a saturated market.
“In 2010 our goal was to bring something different to Dublin and the commuter belt counties. We’ve managed to entice listeners away from other stations by providing a unique mix of music, featuring the greatest-selling artists of all time, along with credible presenters – and it’s clear that this has proven immensely popular”, he said.
Nova launched in September 2010, into the height of recession and in what was considered to be an already saturated market. The station has experienced strong ratings growth to date, having exceeded its own listenership projections by 20% and being unique amongst radio startups in being on target with its business plan.
Nova broadcasts to Dublin city, county and commuter belt (North Wicklow, North Kildare & South Meath) on 100.3, 100.5 and 95.7FM from the Dublin docklands. It is backed by some of the most experienced names in broadcasting in Ireland including Dermot Hanrahan, Pearse Farrell, Des Whelen, Mike Ormonde and Branigan.
140,000 listeners (+19%)
15 to 24s (+45%)
Tel: (01) 5241100 / 087 2679047
* JNLR/Ipsos MRBI, 2012/2. Dublin commuter belt weekly